Explore moments of life created for the Marimekko Pre-loved home category launch campaign. The campaign seeks to capture the authenticity of everyday moments, showcasing the charm of daily moments that can easily go unappreciated. From the simple satisfaction of a crispy piece of toast in bed to a cozy dinner with friends and the laid-back comfort of lounging in the living room going through old polaroids, each image narrates a subtle home moment, creating an entity that celebrates daily life. The art direction intentionally moves away from the conventional, steering clear of the polished and typical interior design style. Instead, it embraces a humble aesthetic that resonates with the authenticity of lived-in moments.