DOP: Max Smeds
Editor: Janne Vartia
Producer: Essi Tani
Production Manager: Jay Wu
Colorist: Henri Falkenberg
Motion design: Katri Tikkanen
Talents: Amber Tsui & Bohan Qui
Soundtrack: Chipo Dub by Shelter (Antinote Recordings
Retail installation for Dover Street Market Ginza's elephant room for the exclusive launch of the collection. Conceptualised and designed together with Marimekko's Retail Experience team. The concept, "Stubborn Flowers", connotes to the vital and timeless power of the Unikko symbol, growing and blossoming even in the busiest concrete jungles of the world.
In the campaign, the Unikko flower finds its place in new surroundings and among a new crowd. The campaign was activated on social media through a series of animations featuring the first ever motion design direction for the Unikko flower. Animations were used to enrich the campaign identity, used as messaging prompts and call to actions, and in combination with campaign images on Instagram stories.